Vikas Kalwani
I'm a Product-led growth hacker and B2B Marketing Specialist skilled in SEO, Content Marketing, and Social Media Marketing. I grow companies and help build scalable revenue-generating products. I am a two-time startup founder and now actively mentoring portfolio companies of 500 Startups and Newchip Accelerator.
I come from a technology background (Master of Engineering in Communication Systems from Bits Pilani). I learned how to build and market products that generate revenue through continuous experimentation. My primary domain is growth (including product-led growth), but I don't hesitate in sharing my thoughts on product and business strategies.
Here's a tool I built which lets you view tweets by top Internet Marketers, Technology Influencers, and Serial Entrepreneurs in real-time. Check out the "Tweet-Wall".
I love playing and composing music. Here's an instrumental named Road Trip I composed a few years ago!
I fly airplanes in X-Plane 11 Flight Simulator & stream live on YouTube.
I met a really sweet dog at my college, named him Bear, and got him home. Bear likes going on long walks. He often barks at stray dogs. A few of my relatives are extremely scared of Bear. See for yourself!
Work
- uSERP
SEO SpecialistDecember 2020 - Present - 500 Startups
MentorJuly 2020 - Present - Newchip Accelerator
MentorMay 2020 - Present - MCDEX
Head of GrowthApril 2020 - November 2020 - FasterCapital
MentorDecember 2019 - Present - Entrepreneurship Cell, IIT Kharagpur
MentorNovember 2019 - Present - imusify
Marketing AdvisorSeptember 2019 - March 2020Marketing ManagerMarch 2018 - August 2019 - Hackr.io
Growth HackerOctober 2017 - May 2018 - Mirakee
Co-Founder and Head of MarketingMarch 2016 - December 2016 - Complipet
FounderJune 2015 - January 2016
Education
Guest Author
- Noupe Magazine
The Advantages & Challenges of Conversational User Interfaces Contact Marketing – Best Practices and Examples - SendX
6 Surefire Strategies to Improve Your Bulk Email Campaign Performance - Usability Geek
Remote Usability Testing – Best Practices - Clipchamp
Top 4 Marketing Video Ideas For Businesses in 2021
Key Competencies
Growth Marketing
Product Marketing
Email Marketing
Search Engine Optimization
Copywriting
Content Marketing
Product Management
Product-Led Growth
Product Design, Messaging, Vision, and Optimization
Social Media Marketing
Influencer Marketing
Technical Writing
Achievements
- Pioneered in raising $1.6m for imusify by executing the Bounty Program.
- Increased Hackr.io's website traffic by 300% via Reddit in a week.
- Grew Hackr.io's online presence via Social Media by 50% (made Java tweet about Hackr.io).
- Grew Mirakee's Community (@writersnetwork on Instagram) from 0 to 69K in 9 months.
- Signed up 3500+ early adopters for Mirakee's launch.
- Collaborated with 1000+ influencers in the B2C space from around the World.
- Onboarded 100+ writers on the Pinterest board "Writers of Mirakee".
- My first startup saved 5 pets. (Know More)
Growthletter
- Growthletter is for you if:
- You are the founder of an early-stage startup
- You want to learn growth marketing
- You want to leverage product-led growth
- You wish to upgrade your knowledge on marketing
- You want to retain more customers on your app effectively
- You wish to know unconventional means to grow your brand
- You want to get more clients for your consulting business
SECTORS OF INTEREST
Consumer Internet
Software as a Service
Internet of Things
Data Analytics
AI/ML
Blockchain (+ DeFi)
Aviation and Space
Gaming
Data Science
HOBBIES
Flight Simulation
Music Composition
Creative Writing
Watching Documentaries
E-Learning
Mentoring Startups