Last Updated on June 6, 2021 by Vikas Kalwani
. is an incredibly powerful to build your personal brand as well as to strategically market your products and services. The platform is easy to use and is one of the most preferred channels for
Wondering how is used for ? You are not alone!
Whether your brand is in B2B, B2C, or D2C space, you must make the most out of in order to acquire new , provide customer support to your existing , and build an engaging community.
While working with Hackr.io, I made Java about Hackr.io. I have worked countless hours on platforms like so that you don’t have to.
These statistics about will only convince you of the incredible power possesses.
It may take a few days for you to get used to the platform, but once you get a hold of it, and start executing the mentioned in the article, you will definitely make a part of your brand’s in the long run.
If your brand already has a presence on , enjoy reading this piece and take your to the next level.
Creating content on may be easy, but is not just about creating content.
Let’s get started!
Table of Contents
Always approach with a plan of action. can be a great not only for raising but also for creating a viral .
Create SMART goals – specific, measurable, attainable, relevant, and time-bound. Going viral on cannot be a goal. Here’s an example of a SMART goal for – reaching an of 1 million in 3 months.
You may never need to run a or pay agencies for their if you get the basics right.
Think of your brand’s as a continuously changing document based on the experiments you carry out on the platform.
But before you start your experiments, work on the following:
Whether you are just starting out on , or already have a presence on the platform, the first thing you should do is to audit your .
Your brand’s logo should be your account’s profile picture.
Upload a cover image that stands out visually. Keep changing the cover images based on your upcoming product releases, milestones reached, awards won, new campaigns launched, upcoming conferences, etc.
Your search when someone searches for the hashtag(s) you mentioned. should have a short crisp description focusing on your unique selling proposition. You can even include hashtags in your for your brand to appear in
If your brand has partnered with a few notable players in the industry, mention their usernames in your profile bio. Here are a few ideas for your .
Add a link to your brand’s website in the website field.
Having a short and meaningful username on is preferred. You may get more mentions if your is short as Tweets have a character limit of 280 characters.
In the location field of your profile bio, you may or may not mention your location (country or city). It totally depends on the type of business you run. A fully remote tech startup may not add a location whereas an eCommerce website shipping goods within a country should. Add your city as a location if you only serve customers of your city.
Here’s a cool tip to get more clicks from the . Include a link in your Twitter profile bio. When a user hovers over your username, showcases the bio but not the website. Hence, include a link in the bio.
Try hovering on accounts to understand what exactly I mean!
A brand with a large number of gain on ? is generally perceived as valuable and authoritative. But how do you
You can gain on by following key in your niche, engaging with their tweets thereby adding value to the conversation, sharing unique insights or research with relevant accounts for them to consider your brand an authority in the niche.
Mention brands, , and other stakeholders in your tweets so that they engage with your tweets. This way you can leverage their audiences. This is another way to increase your on – a useful technique when you have just started building your .
The loves threads (a combination of tweets related to each other or on a particular topic – threads will be discussed in the “Create Content” section of this article). Curate content in the form of threads to get the most out of the .
Follow key in your niche, members of your team, your partners and collaborators, and other stakeholders of the ecosystem you provide value to.
When follow your brand’s account, go through their profiles to see if they are relevant and important to your business. Follow back relevant accounts. It’s easy to collaborate with the accounts that follow you first.
If you have followed many already, use a tool to unfollow that unfollowed you after you followed them. As a brand, do not follow every account that follows you. You do not want your to be cluttered.
When you’re just starting out building your on , you need who will engage with your tweets. Let’s reverse-engineer what I just said – the who engage with your tweets are more likely to follow you if you engage with their tweets or follow them if they are . Hence, engage with the ones who engage with your content.
Do not follow many users in one go. Your account will get rate-limited.
Avoid the follow-unfollow strategy. Your account may get suspended if you unfollow a lot of accounts after following them. is all about community building, and such a follow-unfollow will not help build a trustworthy community. You will be losing a lot of your .
If you somehow come across a message that states, “You are unable to follow more people at this time.”, then it’s time you stop right there and do not follow more at this point.
This usually happens when you follow many accounts in one go, or you have reached your daily follow limit (400 for non-verified accounts and 1000 for verified accounts), or in the worst case – your account is locked or limited.
Read more about rate limits and rules for following accounts here.
isn’t easy, and definitely not a piece of cake. It mainly revolves around creating and building a community using the content you create.
When you’ve just started building your presence on , you do not need to multiple times a day. once or twice a day till the time you grow your
Twitter allows 280 characters per tweet. Create crisp valuable content, tag relevant accounts, include images and links.
Add value to the community by replying to tweets posted by , , news publications, and other brands. That’s how you will reach more without paying for a .
Here’s an example, check out the below tweet by Elon Musk:
Our biggest challenge is supply chain, especially microcontroller chips. Never seen anything like it.
Fear of running out is causing every company to overorder – like the toilet paper shortage, but at epic scale.
That said, it’s obv not a long-term issue.
— Elon Musk (@elonmusk) June 2, 2021
Mentioning Relevant Accounts in Tweets
An amazing strategy to make engage with your content on is to mention/tag them in your post. This works well on as well.
Mention relevant accounts in your tweets for them to engage with your content. Once they engage with your tweets, their will see (on their feed) that they have engaged with your tweets.
Mentioning accounts is one of the best ways to get genuine engagement and increase your on .
Here’s an example:
Nice Overview: A Guide To AI By McKinsey @McKinsey_MGI https://t.co/yASKYwuE6h@SpirosMargaris @Xbond49 @jblefevre60 @sallyeaves@Nicochan33 @pierrepinna @gvalan @nigewillson@ahier @ShiCooks @HaroldSinnott @MCins_ #AI #MachineLearning #DeepLearning #DataScience #Fintech #5G pic.twitter.com/2HCR6UZPqk
— AI (@DeepLearn007) June 5, 2021
Using Hashtags in Tweets
To increase the reach of your tweets, use . Use 1-2 hashtags per . Tweets with 1-2 hashtags get 21% more engagement than those with three or more hashtags.
Here’s Another Tip – Find the most important hashtags for your business. Check out the top tweets for these hashtags. Replicate key characteristics of these top tweets.
Use Hashtagify to find the best hashtags for your tweets before you even demographics of the accounts posting in the hashtags.. Here’s the data from Hashtagify for the hashtag “#growthhacking”. Use hashtags that are fairly popular and have a +ve percentage for the monthly and weekly trends. The also tells you the
When you’re attending a conference or an event, use their branded hashtag for additional visibility. For Example – #DigiMarCon is a branded hashtag for the DigiMarCon conference. Other posting in the same hashtag are more likely to engage with your content, and maybe even follow your brand.
Using Images in Tweets
Now that you know what hashtags to use, make yourself aware of the fact that tweets with images get 89% more likes. Make sure to use relevant images only. If you don’t have prior design experience, you can use online tools like Canva and Piktochart for designing stunning visuals.
Using Videos and GIFs in Tweets
Images outperform text, but videos and GIFs outperform images. Tweets with videos are 6 times more likely to be retweeted than tweets with photos and 3 times more likely to be retweeted than tweets with GIFs. Videos increase the lifespan of your tweets. The lifespan of an average is 18 minutes (in case you wanted to know).
Bonus Read – “The Life of a : A Look at the First 24 Hours” by HubSpot
Use GIFs in your tweets especially when replying to tweets posted by other accounts. I love using GIFs when replying to other people’s tweets. Meme marketing work well on Twitter.
Bonus Read – “Funny Tweets & Social Media Examples From 17 Real Brands” by HubSpot
Here’s an example:
We totally need this chocolate-molding 3D printer pic.twitter.com/EY9rJNidbO
— Mashable (@mashable) June 5, 2021
Using Links in Tweets
Link Clicks = $$$
That’s why you must optimize your tweets for conversions! But how to increase the CTR?
Here’s a tip – Place your URL in the middle of your . Not at the beginning and not at the end. Tweets from businesses with a URL placed in the middle of the are 26% more likely to get retweeted than those with a URL placed at the beginning or end of the .
Going Live on Twitter
You can also go live on . The live streams are automatically posted as tweets when the stream ends.
Polls work well on . Create polls and Fleets (Instagram-like stories that disappear after 24 hours) to engage with your even more.
Here’s an example:
We have to ask! How is the word "Gif" pronounced?
— CoSchedule (@CoSchedule) June 16, 2016
Scheduling Tweets and Posting Schedule
Once you have attained a few (say 50 or 100), increase the frequency of your tweets.
Your peak posting times will depend on your . Test how your tweets perform at different times and days. According to the time zone of your , between 12 PM and 6 PM for maximum reach and engagement.
Another study by CoSchedule reveals that tweets posted during working hours for B2B businesses get 16% more engagement. Have a look at the below infographic:
If you wish to know the best times to post on Twitter for various types of businesses, have a look at the below infographic by CoSchedule:
Use a like Buffer or Hootsuite to schedule your tweets. Scheduling makes your life easier especially if you have to schedule the same set of tweets again and again routinely week on week.
Follow the 80-20 rule of content creation. Only 20% of your tweets must be salesy and promotional in nature.
Creating Twitter Threads
Last but not least – create threads. A thread is a combination of tweets related to one another or that are on a particular topic. Threads are perfect for telling a story, curating content, sharing step-by-step tutorials, repurposing blog content, giving advice, sharing your knowledge, and more.
Create a thread to make the aware of your previous tweets related to a topic. To create a thread, simply click/press the comment button on your previous relevant and post your content.
Here’s an example:
1. Tell a general and surprising story
this idea from @paulg and is the framework of every good thread
in this example
General = the story of a normal guy obsessed with a cookbook
Surprising = the valuable lesson for creators contained withinhttps://t.co/IsuOJ3ZOVp
— Toby ☕️ (@tobydoyhowell) September 22, 2020
How to engage with content posted by others on Twitter?
As a , now that you know what type of content works best on , it’s time you also learn how to engage with content posted by , your customers, and other brands.
A brand must engage strategically with tweets posted by industry , customers, and other brands!
Strengthen your bond with the ones you follow by retweeting their tweets. Only retweet relevant tweets. Don’t forget to add your quote when retweeting. It increases the chances of your tweets getting retweeted.
An amazing is to comment on relevant tweets posted by industry showcasing your expertise. Make sure to comment as soon as the tweets get posted to have maximum impact.
It’s always a fun thing to engage with the tweets of your competitors. IndiGo, India’s largest private airline, started the light-hearted conversation by poking fun at Vistara and other airlines hopped on to have some fun!
Last but not least – be funny with your tweets! Here are a few brands that are nailing their by just being funny.
Another strategy could be to engage with recent and top tweets in . Your goal should be to provide value. Do not like, comment, or retweet many tweets in one go. Your account may get rate-limited.
Please do not use bots and other automation services for liking, commenting, and retweeting. Why would you risk losing your account?
How to use Twitter search for marketing your brand?
Let’s say the for your brand is an SEO executive (like Semrush).
Search the term “SEO”. You’ll see something like this:
Just below the “People” section, you will see some tweets. Comment on these tweets – only relevant ones. Don’t comment something generic (like – good content, like it, etc). Add value to the !
Why I’m asking you to comment on these tweets is because these tweets are getting more visibility as they are Top tweets for the term “SEO”.
If you want your to check your brand out, like relevant and valuable tweets from the “Latest” tab.
This is one way of increasing your . Do not like many tweets instantly. will think that you’re using automation for liking tweets and could possibly restrict your account from engaging with tweets.
As tweets containing photos and videos are retweeted more, make sure to comment on tweets from the “Photos” and “Videos” Search tab.
You can even filter accounts and tweets based on filters like – exact phrase matches, language, location, mentioning certain accounts, and more using the advanced search.
You can even find tweets containing links, posted within a date range, and having minimum k likes, comments, or retweets. Advanced search is powerful, isn’t it?
Ideal for finding partnership/collaboration prospects.
How to leverage Twitter lists?
Now that you’ve learned a few basic tricks to get the most out of , it’s time to deep dive into an advanced .
Let’s focus on how to use a !
Here’s how lists work on – add accounts to a list and see their tweets in the form of a feed that updates in real-time as and when new tweets are posted by the accounts on the list.
Here’s how the feed from my list looks like:
Lists can be public and private.
From your brand’s , create lists to curate content posted by relevant stakeholders.
You can create one list for and bloggers, one for who actively engage with your content, one for competitors to keep a track of their activities! The sky is the limit!
When you add an account to your public list, they get a notification.
You should add competitors to a private list.
See all my lists here.
Do you know why lists are magical? Because they can be embedded.
You can embed a list containing industry on your brand’s website.
Your website’s visitors would be delighted to see real-time content curated by you for making them aware of the latest happenings, trends, resources, and more!
Now you understand the power of user-generated content?
The advantages of using Twitter Publish
You already know that lists can be embedded on your website or blog.
Using Publish, you can generate HTML codes for embedding your tweets, a profile (with a follow button), , tweets you’ve liked, tweets in a hashtag, and more!
If you visit my website from a desktop/laptop, you will see my recent tweets embedded.
It is common for brands to embed their tweets on their websites and blogs.
If you’re running a hashtag-based competition or discussion on , you can embed the hashtag on a relevant or a relevant page on your website.
Semrush asks queries by tweeting them out mentioning #semrushchat. Others reply to the queries by commenting on Semrush’s tweets or quote retweeting their tweets. It’s just another way to engage with your and build your fan following.
Semrush then retweets valuable tweets, curates top tweets from #semrushchat, and shares them with the as top tips for that particular query (like a roundup).
User-generated content is everywhere these days. As a brand, you must know how to leverage UGC.
Coming back to the topic. Semrush could embed its tweets in #semrushchat on a relevant page on their website or a .
Do you now understand the power of UGC and embedding?
Just by embedding a on a web page, I made a tool for viewing the latest tweets by Top Internet Marketers, Technology , and Serial Entrepreneurs in real-time. It’s called -Wall. Here’s how it looks like:
It’s a used to curate tweets for the purpose of learning and engaging with them.
The importance of Twitter Cards
As a , if you want your web page to be displayed as a card when shared on , you’d need to implement Cards.
It just makes your web pages look visually appealing.
Using Cards, you can attach photos and videos to your tweets thereby driving traffic to your web pages.
There are 4 types of Cards that you can implement – a Summary card, a Summary card with a large image, an App card, and a Player card.
The Summary card is the most commonly used card. It creates a card with a title, description, and thumbnail.
If you share my website on , this is what you will see:
Brands should implement Summary cards for all of their website pages to drive more traffic from .
The Player card displays video, audio, or media. Here’s how a Player card looks like:
The App card lets brands drive installs to their apps from Twitter. It can even deep-link into the mobile app.
Note that App cards only show on mobile devices. Here’s how an App card looks like:
The App card shows the app’s name, price, ratings, and a short description. The call-to-action only shows in for iPhone, iPad, and Android apps – only if the user has not installed the app.
Here’s the official guide to Twitter Cards.
Let’s say you have added the HTML codes to your web pages. How do you check if they work or not?
Simply enter the URL (after implementing the card) in the Card Validator tool.
is an amazing platform to market your brand organically. Not only can you generate traffic from , but also leads and user-generated content. Not to forget, plays a significant role in online reputation management. Make a vital part of your brand’s in 2021.