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Consistency is a Growth Hack
"You need to be consistent in the quality, quantity and message your marketing portrays. This will add value to your marketing strategy."
Focus on your long term goals
"To me, "clear positioning and simple message that's easier to understand and remember, adding really unique and great value, publishing content daily, influencer marketing, testimonials, able to generate word of mouth, ease of sharing, rewards for referrals" is a long term growth hacking strategy. Short term hacks live short, better to use long term hacks!!"
Schedule posts and repurpose content according to the platform
"Repurposing content for different platforms and working with a content calendar for scheduling posts saves time and effort. Content for one platform may not deliver similar engagement on other platforms."
Quora Ads - Vast Targeting Options, Innovative Form Ads
"Quora Ads are often overlooked, but can be very powerful, thanks to their vast targeting options. Give them a try if you're reaching saturation with Faceobok and Google Ads. Quora recently released lead form ads as well, so now you can generate leads without taking the visitor off of the platform!"
"You must have heard this - The safest place to hide a dead body is the second page of Google search results! Well, landing your emails in the promotions tab is similar. An authentic, good way to build an email list and land emails in the inbox is to use landing pages & grow your subscriber list via a tool. Don't worry, you don't need to pay for ConvertKit (Create landing pages, grow your subscriber list & Nurture your audience through emails)"
Identify content gaps
"Content and Growth are BFF's. Not every one has the same apetitte to consume the same content. Identify the content gap and curate them accordingly."
Churn Content Every Day
"Content is the king and the kingmaker. Brew out content everyday for 365 days of a year. Resonate with what the audience wants."
Remove Zombie Pages to increase organic traffic
"Zombie pages are pages on your site that don’t bring in any traffic. When you delete Zombie Pages, you can get higher rankings and more traffic from Google. In fact: Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site."
SEO is a long-term game - Keep updated with the ranking algorithms
"The Google Algorithm changes continuously. If we ignore these changes, we deny ourselves the opportunity to learn and grow. SEO is long term game & it gets better over time."
Focus on Design + Patience is the key
"Your design should be customer friendly and content should be easy to understand even for a kindergarten child because Google only loves you when everyone else loves you. And the most important thing, good SEO works only better with time. So don't worry much in the beginning, just trust your keywords and do lots of permutations and combinations."
Use Wikipedia for Research, Use synonyms to avoid stuffing
"Ideally, it is also advisable to do your keyword research before you start writing the content. You can use Wikipedia to get keyword ideas. Also, use synonyms for your focus keyword to avoid stuffing."
Leverage Ads to increase organic visibility of your app
"One of the most imp. factors for App Rankings across App Stores is the No.of Downloads. Try incorporating Google Universal App Campaigns/Apple Search Ads in your marketing efforts, these ads have an excellent CPI if optimized properly acc. to the user, this will help in boosting app downloads which in turn will increase the organic visibility & help achieve better overall rankings."
Rich Formatting on Play Store
"Most ASO Guides will advise you that Long Description for Apps should largely be optimised for keywords. But hold your horses! Have you tried rich formatting on Play Store? Using rich formatting, you can create a visually appealing description. Use emojis and HTML tags like bold, font, h1 to do this. In my A/B experiment, I saw a 15% increase in View-to-Install rates using this hack! Here is a detailed resource on rich formatting"
Other Growth Hacking Solutions apart from ASO
"You must be creative and must study your analytics to stay one step ahead of your competition. If you are looking for result oriented mobile app growth hacking solution then it includes - Guaranteed Keywords Ranking, Top Charts, Trending Search, App Category Ranking etc. Apart from App Store Optimization these are one of the best growth hacking solutions."